TV sponsorship provides exciting new opportunities
This year, we're continuing the success of previous campaigns and boosting our TV support for Pilkington Activ™ through sponsorship of some of Britain's favourite property design and home improvement programmes.
In a deal with leading digital broadcaster UKTV Style, Pilkington Activ™ will sponsor the "Home Sweet Home" programming strand, a combination of internally produced shows & popular repeats from the BBC archive such as DIY SOS, Colin and Justin Home Heist and The Wow Factor.
Set to reach more than four million homeowners across the six month period September to March, the campaign offers the opportunity to see the messages an average of 28 times.
A series of engaging and humorous ten second films will be aired at the beginning and end of commercial breaks around each programme within the strand, which show the lengths to which people will go to keep their newly clean windows free of obstructions.